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Editorial

 

Wrapping Up IJSC’s Second Year


2009, 2, 377 – 379
Paul M. Pedersen


Scholarly Commentary

 

Superpowers on the Olympic Basketball Court: The United States Versus China Through Four Nationalistic Lenses


2009, 2, 380 – 397
Andrew C. Billings, Paul J. MacArthur, Simon Licen, Dan Wu


Student Research

 

Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations in College Athletics


2009, 2, 398 – 410
Brody J. Ruihley, Lisa T. Fall


Industry Interview

 

Interview With Steve Seidman, Senior Producer, NFL Films


2009, 2, 411 – 416
Travis Vogan


Original Research

 

The Changing Organizational Structure of Football Clubs and Their Relationship With the External Media


2009, 2, 417 – 431
Jamie A. Cleland


 

To Build or Not to Build: Examining the Public Discourse Regarding St. Petersburg’s Stadium Plan


2009, 2, 432 – 450
Michael J. Mondello, Richard W. Schwester, Brad R. Humphreys


 

Nigeria, Football, and the Return of Lord Lugard


2009, 2, 451 – 465
Chuka Onwumechili


 

Online and Off-Line Advertising During March Madness: Which Companies Drive Consumers to the Web?


2009, 2, 466 – 483
Ann Pegoraro, Norman J. O’Reilly, Martin Giguere


Case Study

 

Commercial Programming at a Single- Sport Cable Channel: Strategies and Practices at Golf Channel


2009, 2, 484 – 499
Douglas M. Carroll


Book Reviews

 

Review of Taking Sports Seriously: Law and Sports in Contemporary American Culture


2009, 2, 500 – 502
Ryan Rodenberg


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