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Scholarly Commentary


The Pursuit of Sustainability: Examining the Motivational Consumption Preferences of Online Consumers of Nonrevenue Sport Teams

2010, 3, 1 – 11
Coyte G. Cooper, Richard M. Southall,

Student Research


Integrating Communication and Marketing Efforts to Influence Governmental Sport Funding: An Analysis of an Innovative Sport-Financing Program in Hungary

12 – 26
Janos Vaczi, Peter Berkes

Industry Interview


Interview With Rolf Meyer, CEO, No Limits for Licensing

27 – 30
Patrick Walsh,

Original Research


The Ladies Professional Golf Association’s Five Points of Celebrity: “Driving” the Organization “Fore-Ward” or a Snap-Hook Into the Next Fairway?

31 – 48
Sarah Wolter


Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior

49 – 63
Choong Hoon Lim, Tywan G. Martin, Dae Hee Kwak,


Sustainability Communication in North American Professional Sports Leagues: Insights From Web-Site Self-Presentations

64 – 91
Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou


Women’s Sports Coverage in Israel: Perception Versus Reality

92 – 112
Ilan Tamir, Yair Galily,

Case Study


Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study

2010, 3, 113 – 128
Jeffrey W. Kassing, James Sanderson,

Book Reviews


Review of Black Writers/Black Baseball: An Anthology of Articles From Black Sportswriters Who Covered the Negro Leagues (rev. ed.)

129 – 130
R. Pierre Rodgers