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The Pursuit of Innovative Communication in College Athletics

401 – 402
Coyte G. Cooper

Student Research


The Ethics of Online Coverage of Recruiting High School Athletes

403 – 421
Molly Yanity, Aimee C. Edmondson


Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages

2011, 4, 422 – 444
Laci Wallace, Jacquelyn Wilson, Kimberly S. Miloch

Industry Interviews


Interview With David Anspaugh, Filmmaker

445 – 448
Travis Vogan


Sport Communication in a University Setting: Interview With Bi Xuemei, Jia Jing, and Xu Mingming, Beijing Sport University

449 – 453
Paul M. Pedersen

Original Research


Can Visual Complexity Impede Impact Appreciation of Mediated Sports? Team Identification and Viewer Response to a Complex Presentation of College Football

454 – 472
R. Glenn Cummins, Norman E. Youngblood, Mike Milford


Good for Society or Good for Business? Division I Sports Information Directors’ Attitudes Toward the Commercialization of Sports

473 – 491
Erin Whiteside, Marie Hardin, Erin Ash


To Tweet or Not to Tweet: Exploring Division I Athletic Departments’ Social-Media Policies

2011, 4, 492 – 513
James Sanderson

Case Study


“We Aren’t Looking at This as an Audition”: Exploring Interim Leadership in College Athletics

514 – 528
Blair W. Browning, Jeffrey W. Kassing

Book Reviews


Review of Big-Time Sports in American Universities

529 – 531
Elizabeth A. Gregg

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