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Kevin Gwinner


Kevin Gwinner is with the Dept. of Marketing, College of Business Administration, Kansas State University, Manhattan, KS.


Articles:

SMEJ
  An Examination of the Undergraduate Sport Marketing Curriculum: Tying Together Course Objectives and Assignments, (Volume 2, Number 1, October)
JSM
  The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context, (Volume 22, Issue 4, July)


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