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Journals / Journal Authors

Journals

Journal Authors

Kang-Bon Goo

Goo (cokocom@hanmail.net) is with the Dept. of Gerokinesiology and Sports Industry, Daegu Haany University, Daegu, South Korea.

Articles:

IJSC
	The Influence of Multimedia Exposure on Purchase Intention of Sponsored Products: The Case of the 2010 FIFA World Cup, (Volume 5, Issue 2, June)

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