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Commentary

Physical Activity as an Investment in Personal and Social Change: The Human Capital Model



2012, 9, 1053 – 1055

The use of metaphorical language in discussions of physical activity and health is pervasive. For example, policy documentation and academic literature alike are littered with metaphors, most of which have a martial character –e.g., society must ‘combat’ obesity; it needs to ‘fight’ and ‘defeat’ heart disease; susceptible populations must be ‘targeted’ and we must ‘battle’ with the determinants of sedentary behavior. Such terminology is understandable in light of the evident threats to health and well being resulting from inactivity; however, it also frames the discourse in a negative manner. A consequence of negatively-framed arguments is that they tend to be narrow and restrictive. NIKE, Inc. recently brought together a group of sports scientists, medical researchers, psychologists and others to articulate and to validate a new conceptual model- the Human Capital Model (HCM) of physical activity.1 We propose that this alternative model better represents the full scope of the positive contribution of regular physical activity to human development and well being. ...


Authors: Richard Bailey, Charles Hillman, Shawn Arent, Albert J. Petitpas




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