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Journals / JSM / JSM Contents / JSM Supplements & Special Issues / JSM Volume 18, Issue 4, October

JSM Contents

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JSM Volume 18, Issue 4, October 2004

SPECIAL ISSUE Issues in Sport Media

Research and Reviews
	Selling (out) the Sporting Woman: Advertising Images in Four Athletic Magazines Susan Lynn, Marie Hardin, Kristie Walsdorf,

	Using Athletes as Endorsers to Sell Women's Sport: Attractiveness vs. Expertise Janet S. Fink, George B. Cunningham, Linda Jean Kensicki,

	Referent Selection: How the Women in Sport Journalism Shape Their Perceptions of Job Satisfaction Warren A. Whisenant, Michael Smucker,

	The Rival Concept:An Analysis on the 2002 Monday Night Football Season John A. Fortunato,

	The Effect of Content on Perceived Affect of Super Bowl Commercials Scott W Kelley, L. W. Turley,

Off the Press
	For JSM 18.4 Tori Blanton, Sally Shaw,

Sport Management Digest
	For JSM 18.4

Sport Management Memos
	For JSM 18.4

Introduction
	Recovering (From) Janet Jackson's Breast: Ethics and the Nexus of Media, Sports, and Management Lawrence Wenner,

Author Index
	For JSM Volume 18

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