Elite gymnastics sport culture is presently under global scrutiny. Largely ignited by the highly publicized case of serial sexual abuses in USA Gymnastics, multiple national gymnastics teams have disclosed stories of athlete abuse. Our author team utilized media data to investigate the serial sexual abuses that occurred on the Brazilian Men’s Gymnastics Team. Using media data to conceptualize athlete maltreatment is novel and facilitated our holistic interpretation of athlete maltreatment across multiple levels of athletes’ developmental systems. The authors traced the media coverage temporally and identified four overarching themes: (a) uncovering the case (subthemes—the Brazilian sport context; the Brazilian men’s gymnastics context; the club context), (b) before abuse was identified (subthemes—the coach–athlete dyad: before disclosure; the athlete: a lost childhood; social connectivity: isolation; the gymnastics system: mechanisms of abuse), (c) when abuse was recognized (subthemes—the coach–athlete dyad: athlete resistance; the athlete: identifying the impact; social connectivity: building connections; the gymnastics system: consequences of abuse), and (d) the legacy of abuse (subthemes—the coach–athlete dyad: ongoing abuses; the athlete: cyclical victimization; social connectivity: expanding connections; the gymnastics system: after abuse). Utilizing media data facilitated our culturally contextualized interpretation of athlete abuse to present tailored recommendations for practitioners.