This case study narratively explores a high school cross-country team in a small U.S. Midwestern town from 1992 to 1999. Results of this study revealed how the team coconstructed discovery and relational nonperformance narratives, with the head coach adopting aligning narrative practices (i.e., newsletters and team journals), which together socially constructed a team culture built on love (i.e., for running, for one’s own self, and for one another). This case study highlights what a discovery and relational narrative are, how they vary from the more dominant performance narrative, and the ways in which these narratives were drawn upon, used, and reproduced over time and ultimately changed the meanings around exercise and sport for the members of this team. The outcomes associated with these narrative practices, and the meanings embedded within them, led to a successful program, greater exercise enjoyment, the development of lifelong friendships and healthy habits, long-term exercise adherence, and a ripple effect of many of the young athletes on this team going on to become future exercise and/or sport leaders (i.e., fitness coaches, personal trainers, and sport coaches) as adults. The long-term implications and implementation recommendations are explored.