Hockey Is Not for Everyone, But It Could Be

in Case Studies in Sport Management
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  • 1 University of Waterloo
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Steve Kroger, president and COO of Hockey Canada, is contemplating how to attract and retain more young people who are Black, Indigenous, and People of Color in minor hockey (ages 4–18 years). Hockey Canada the governing association for amateur hockey in the country has created programs that make the sport accessible for more people to try, yet Steve recognizes there is still a lot of work that needs to be done to increase participation rates among Black, Indigenous, and People of Color athletes. Drawing on a policy paper for anti-racism in Canadian hockey, Steve tasks his team with developing strategies aimed at making the sport more inclusive and boosting participation.

The authors are with the Department of Recreation and Leisure Studies, University of Waterloo, Waterloo, Ontario, Canada.

Snelgrove ( is corresponding author.

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    • Teaching Note (PDF 187 KB)
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