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A New Pitch: Building an Innovative Sport Organization Through Sport Employees

in Case Studies in Sport Management
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  • 1 Louisiana State University
  • | 2 University of Northern Colorado
  • | 3 West Virginia University
  • | 4 University of Mississippi
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Ben Davis has recently been hired to take over as the president of business operations for Major League Baseball’s newest expansion club, the Nashville Comets. He is faced with a challenging task: filling out the rest of his senior management staff. Ben knows he needs to meet certain initiatives set by the ownership group. Of these, the most important is that the ownership team wants to build an organization that will set itself apart in the crowded Nashville entertainment market, allowing it to flourish in the long term. While consulting with some of his industry colleagues, Ben has honed in on innovation, job crafting, and meaningful work as a means of doing so. Ben is seeking to develop an organization that inspires innovation in its employees, maximizing his staff as a resource for change. Using concepts like meaningful work and job crafting, students will be tasked with assisting Ben in fleshing out the Comets’ front office in a way that fosters creativity and innovation among their employees, contributing to the success of the organization.

Baer and Zvosec are with the Sport Management Program at Louisiana State University, Baton Rouge, LA, USA. Oja is with the University of Northern Colorado, Greeley, CO, USA; and West Virginia University, Morgantown, WV, USA. Kim is with the University of Mississippi, University Park, MS, USA.

Zvosec (clairez@lsu.edu) is corresponding author.

Supplementary Materials

    • Teaching Note (PDF 94 KB)
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