Understanding the Ecological System: Increasing Women’s Sport Participation Within Bowls Canada Boulingrin
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This case showcases Amber, the CEO of Bowls Canada Boulingrin (Bowls Canada). Amber and her Board of Directors are looking for ways to increase the number of adult women who participate in bowls at the competitive level. Through the case narrative and teaching note, students are asked to explore Bowls Canada’s strategic plan to uncover the organization’s goals around equity, diversity, and inclusion, and review data that has been collected related to barriers for women’s participation in competitive Bowls. Analysis of the data is linked to Social Ecological Theory, which will help students think about the most effective ways to synthesize their understanding of barriers into recommendations for Amber and her Board. The need to use data to make decisions around issues related to equity, diversity, and inclusion is increasingly relevant when addressing multiple concepts in the sport management classroom. The case contributes to engaging discussion that will naturally generate valuable interaction among students.
Kerwin https://orcid.org/0000-0002-7274-4645
Pappas (adampappas@rogers.com) is corresponding author, https://orcid.org/0000-0003-2174-8280
Supplementary Materials
- Teaching Note (208 KB)
- Supplementary Table (PDF 76 KB)
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