Season Ticket Holder No-shows: An Attendance Dilemma at Mississippi State Baseball Games

in Case Studies in Sport Management
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The Mississippi State Bulldogs baseball team has enjoyed strong fan support over the years as the Bulldogs play in front of sold out crowds each time they take the field. The problem is not the ability to sell tickets, but the high frequency of “no-shows.” Ticketing Director, John King, must consider the big picture when formulating a plan to solve this problem. There are many areas within the athletic department that contribute to this problem, and can help “right the ship” as John described it. The goal is to solve the problem with frequency of attendance at home baseball games from multiple aspects. Many areas within the athletic department factor into this process: 1) fundraising and development, 2) ticket office, 3) marketing department, and 4) promotions department.

Alan L. Morse is an assistant professor in the Department of Kinesiology at Mississippi State University.

Supplementary Materials

  • Teaching Note (PDF 285 KB)
  • Supplemental Materials (XLS 86.5 KB)
  • Supplemental Materials (XLS 423 KB)
Case Studies in Sport Management
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