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Bloomberg Sports uses sports analytics to create advanced decision tools for professional teams and fantasy sports users. Their success in both the business and consumer markets stems from vital partnerships with Major League Baseball Advanced Media (MLBAM), Yahoo!, ESPN, and CBSSports. In a period of increased domestic competition, Bloomberg Sports is searching for the most appropriate international growth strategy. This expansion effort recently was aided by a new joint venture with IMG. By analyzing the market, industry, competitors, and products, important decisions can be made to help Bloomberg Sports expand and grow.

Patrick Kealy, Yatin Shastri, Francisco Battistini, Tyler Durrell, and Jeong Huh are graduates of the Sport Management Program at the University of San Francisco. Nola Agha is an Assistant Professor in the Sport Management Program at the University of San Francisco, San Francisco, CA, USA.

Address author correspondence to Nola Agha at

Supplementary Materials

    • Teaching Note (PDF 180 KB)