Magine Snowboards

in Case Studies in Sport Management
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This case illustrates the challenges entrepreneurs experience as they try to guide a new venture to the commercialization stage in the entrepreneurial process. Steve Wheeler, Mike Maddock, and Marcel Savidon are three young entrepreneurs and friends who founded Magine Snowboards, a company focused on the manufacturing of snowboards. This case is set in January of 2012 as Steve Wheeler debates the next strategic step for the company. Magine has developed an innovative product—a snowboard that uses environmentally friendly and sustainable materials. The entrepreneurs have been able to start the business through bootstrapping. However, they now need to develop a strategy that can guide the company forward.

Jose Lam and Jacqueline Walsh are with the Business Program, Division of Social Science, Grenfell Campus, Memorial University of Newfoundland, Corner Brook, Newfoundland, Canada.

Address author correspondence to Jose Lam at jlam@grenfell.mun.ca.

Supplementary Materials

    • Teaching Note (PDF 444 KB)
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