Mary Graham is the athletic director at Western Arkansas University (WAU), a successful Football Championship Subdivision (FCS) school that is about to receive an invitation to join a Football Bowl Subdivision (FBS) conference. WAU’s Board of Regents has put the decision to join in her hands, but WAU’s president is pushing her to recommend accepting the invitation. Using details from a recently completed feasibility study and information from a professor in the sport management program, Graham must decide the future of her athletic program and university.
Chris Barnhill is with the School of Kinesiology at Louisiana State University, Baton Rouge, LA. Mauro Palmero is with the School of Natural Resources at the University of Missouri, Columbia, MO.