Knowing Your Fans: A Case Study of Survey Research in a Collegiate Ticket Office

in Case Studies in Sport Management
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Samuel Todd and Amy Jones are with the School of Health & Kinesiology at Georgia Southern University, Statesboro, GA. Marshall Magnusen is with Educational Administration at Baylor University, Waco, TX. Tony Lachowetz is with Sport Management at University of Massachusetts, Amherst, MA.

Address author correspondence to Samuel Todd at

Supplementary Materials

    • Teaching Note (PDF 632 KB)
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