Selecting Sport Events to Serve Public Policy Agendas

in Case Studies in Sport Management
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  • 1 University of Windsor
  • | 2 Western University
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In this case, a local sport tourism officer has been asked to prepare a recommendation for Evex City Council regarding which types of events the city should bid for, based on their public policy agenda of enhancing tourism for economic development purposes and stimulating sport participation for residents. A questionnaire, a codebook, and a data set from two events, an international figure skating event and a provincial gymnastics event, are provided to assist in making a decision. The data set includes the spectators’ identification with and motives for attending the events, tourism activities in which they participated, and some sociodemographic variables. Analyses of the data and interpretation of the results should assist the sport tourism officer in providing accurate recommendations to policymakers. Theories and frameworks that underpin this case include public policy schemas; identity, motives, and tourism behavior of event attendees; sport participation outcomes from sport events; leveraging; and event portfolios.

Marijke Taks is with the Department of Kinesiology, University of Windsor, Windsor, Ontario, Canada. Laura Misener is with the School of Kinesiology, Western University, London, Ontario, Canada.

Address author correspondence to Marijke Taks at

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