Investing in Sports Stocks: A Case of Sportfolio Management Inc.

in Case Studies in Sport Management
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Jordan Bourne is the Chief Executive Officer (CEO) of Sportfolio Management Inc. (SMI), a small hedge fund operating out of Boston, Mass. SMI provides prudent and profitable investment management services to clients through active investment in publicly traded companies operating in sport-related business endeavors. By employing both “long” and “short” investment management strategies, Bourne’s objective is to achieve a positive rate of return in the Sportfolio for her valued clients. Assistance from the firm’s Investment Analysts is vital to meet this objective.

Chris Chard is with the Dept. of Sport Management, Brock University, St. Catherines, Ontario, Canada.

Address author correspondence to Christ Chard at cchard@brocku.ca.

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    • Teaching Note (PDF 345 KB)
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