Adding a Collegiate Sport: Process, Revenue, and Title IX

in Case Studies in Sport Management
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While Title IX recently celebrated the 46th year since its passing, college athletic programs still fail to meet Title IX standards. This case study examines the expansion of a collegiate athletic program to add a women’s sport in order to become more compliant with NCAA Title IX. The focus of this case includes (a) stakeholder considerations, (b) budget, and (c) evaluation of Title IX compliance as components of the decision-making process.

Hazelbaker is with the Dept. of Physical Education, Health, and Recreation, Eastern Washington University, Cheney, WA. Martin is with the Dept. of Athletics, Winthrop University, Rock Hill, SC.

Address author correspondence to Chadron Hazelbaker at

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  • Teaching Note (PDF 128 KB)
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