Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi

in Case Studies in Sport Management
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While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a “Power Five” institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums.

Levallet and O’Reilly are with the College of Business and Economics, University of Guelph, Guelph, Ontario, Canada. Wanless, Alkon, and Longmire are with the Department of Sports Administration, Ohio University, Athens, OH. Naraine is with the Department of Management, Deakin University, Burwood, Victoria, Australia.

Levallet (nlevalle@uoguelph.ca) is corresponding author.

Supplementary Materials

  • Teaching Note (PDF 189 KB)