Process Theories of Motivation Inside Tour Operations Staff

in Case Studies in Sport Management
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  • 1 University of South Carolina
  • | 2 East Tennessee State University
  • | 3 Florida Southern College
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This case provides a platform for instructors to engage in meaningful dialog with students on the topic of work motivation. Using Vroom’s Expectancy and Adam’s Equity Theory, readers encounter the dynamic relationships of four employees in a Professional Bowlers Association tour setting and examine how individual motivation can be a process that is informed by perceptions employees have. In particular, two characters, Shelley and Andy, begin to slowly experience an erosion of workplace morale and motivation as a function of the deteriorating relationships detailed in the case. Students then use theory to suggest a response that would be appropriate for the supervisor.

Todd is with the Department of Sport and Entertainment Management, University of South Carolina, Columbia, SC. Jones is with the Department of Sport, Exercise, Recreation, and Kinesiology, East Tennessee State University, Johnson City, TN. Ross is with the Barnett School of Business and Free Enterprise, Florida Southern College, Lakeland, FL.

Todd ( is corresponding author.

Supplementary Materials

    • Teaching Note (PDF 114 KB)