Kansas Athletics: Fumbling on Football

in Case Studies in Sport Management

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Ryan P. TerryTexas A&M University-Corpus Christi

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This case focuses on the University of Kansas football program’s fall from relevance over a nine-year period and the personnel decisions that were made as it happened. The case provides a background on the competitive landscape of intercollegiate athletics, including the importance of conference affiliation, the associated revenues that stem from such affiliations, and the potential threat of conference realignment to demonstrate the importance of a competitive football program. The case then walks the reader through football-related personnel decisions, providing detailed backgrounds of the coaches to identify job-market signals and assess their fit with the job and organization. Details of raises and contract extensions made by the outgoing chancellor and incumbent athletic director are also provided to examine performance standards within Kansas Athletics. As a change in university leadership takes place, the reader is asked to consider what actions, if any, the incoming chancellor should take to turn around a struggling football program and ensure a viable athletic department.

Terry (ryan.terry@tamucc.edu) is with the Department of Management and Marketing, College of Business, Texas A&M University–Corpus Christi, Corpus Christi, TX.

Supplementary Materials

    • Teaching Note (PDF 163 KB)
    • Supplementary Figure S1 (PDF 382 KB)
    • Supplementary Figure S2 (PDF 387 KB)
    • Supplementary Figure S3 (PDF 346 KB)
    • Supplementary Figure S4 (PDF 368 KB)
    • Supplementary Figure S5 (PDF 524 KB)
    • Supplementary Figure S6 (PDF 355 KB)
    • Supplementary Figure S7 (PDF 563 KB)
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