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Volume 9 (2020): Issue S1 (Jan 2020): Special Issue: Digital Sport Communication

in Case Studies in Sport Management
Print ISSN:
2372-5540
Online ISSN:
2167-2458
Guest Editors: Michael L. Naraine (Brock University) and Andrea Geurin (Loughborough University London)
CASE STUDY 1
Strategic Social Media Marketing for the Premier Lacrosse League
CASE STUDY 2
Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media
CASE STUDY 3
California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App
CASE STUDY 4
Media Convergence as Exogenous Forces in a NCAA DI Athletic Department: Organizational Climate and Resource Allocation Decision Making
CASE STUDY 5
To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization
CASE STUDY 6
#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion
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Case Studies in Sport Management

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