The article presents a theoretical discussion of the entertainment value inherent to viewing televised sports. By combining different theories that consider sports events and television as essentially presentational symbolic forms, sports as a game phenomenon, and sports events as rituals, one obtains a more elaborate understanding of the potential attractions related to watching sports. The author argues that because of the very nature of sports, it becomes crucial to give prominence to a conception of the audience as active and meaning producing. In order to understand and acquire knowledge about both these meaning-producing processes, and the more general significance of televised sports, a comprehensive, rather than a purely individual, approach is required. Knowledge sharing and discussion of the implications of the acts on the field are, among various social groups, as important as the viewing experience itself.