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Volume 10 (2017): Issue 1 (Mar 2017)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Student Research
The Retweet as a Function of Electronic Word-of-Mouth Marketing: A Study of Athlete Endorsement Activity on Twitter
Understanding Fandom in the Multilingual Internet: A Study of “El Clásico” Fans’ Commenting Behavior on YouTube
Industry Interview
Interview with John Archibald, Vice President of Communications at Sky Blue Football Club, National Women’s Soccer League
Original Research
Race and the Deep Ball: Applying Stereotypes to NFL Quarterbacks
Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising
In the Game or in the Stands: A Top-Down and Bottom-Up Approach to the Processing and Experience of Sport Communication
Case Study
Labor’s Denial: A Case Study of How Labor Used the Media and Public Relations to Block the First NBA–ABA Merger Attempt
Book Review
The Edge: The War Against Cheating and Corruption in the Cutthroat World of Elite Sports
Game Faces: Sport Celebrity and the Laws of Reputation
Leadership in Sport
Research Handbook of Employment Relations in Sport
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