Understanding Organizational and Public Perspectives on Stadium Redevelopment Through Social Media: A Case Study of Georgia State University’s “New” Stadium

in International Journal of Sport Communication
Restricted access

Purchase article

USD $24.95

Student 1 year subscription

USD $63.00

1 year subscription

USD $84.00

Student 2 year subscription

USD $119.00

2 year subscription

USD $156.00

Stadium-construction projects are costly and affect the community—positively and negatively. At urban universities, these impacts extend beyond campuses into the broader community. Thus, athletic-department communication about the value of stadium projects to a diverse group of stakeholders becomes important. Following stakeholder theory, the purpose of the study was to investigate social-media messages disseminated by an urban university engaged in a stadium-redevelopment project (Georgia State University [GSU]) and the public response. A content analysis of Facebook and Twitter posts by GSU (N = 39) and the public response (N = 359) yielded 8 themes: a focus on athletics, a focus on university, informing about urban community development impact, explaining capital project funding source, maintaining the stadium legacy, promoting public–private partnerships, and understanding effects on transit. Findings support previous literature that organizational communication reflects organizational priorities.

The authors are with the Dept. of Kinesiology and Health, Georgia State University, Atlanta, GA.

Cianfrone (bcianfrone@gsu.edu) is corresponding author.
International Journal of Sport Communication
Article Sections
References
  • 2015 by the numbers. (2015December 14). SportsBusiness Journal 18(35) 38. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2015/12/14/Year-End/Numbers.aspx?hl=%22college%20stadiums%22&sc=0

    • Search Google Scholar
    • Export Citation
  • AbezaG. & O’ReillyN. (2014). Social media platforms’ use in building stakeholder relationships. Journal of Applied Sport Management 6(3) 103126.

    • Search Google Scholar
    • Export Citation
  • AbezaG.O’ReillyN.SéguinB. & NzindukiyimanaO. (2015). Social media scholarship in sport management research: A critical review. Journal of Sport Management 29 601618. doi:10.1123/JSM.2014-0296.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • AinsworthJ.AkinyelaM.CurcioA.EdmundsonW.KonradM.OakleyD. . . . WestE. (2017April 5). Letter to the editor. The Signal. Retrieved from https://issuu.com/gsusignal/docs/tuesday_issu

    • Search Google Scholar
    • Export Citation
  • BlaszkaM.BurchL.M.FrederickE.L.ClavioG. & WalshP. (2012). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event. International Journal of Sport Communication 5 435453. doi:10.1123/ijsc.5.4.435.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • BloomM. & TrubeyS. (2016November 9). Georgia State’s $53M Turner Field redevelopment plan approved. Atlanta Journal-Constitution. Retrieved from http://www.ajc.com/news/local-education/georgia-state-53m-turner-field-redevelopment- plan-approved/7GNOtIxm0xzYwcWVaPf8HL/

    • Search Google Scholar
    • Export Citation
  • Bonnafous-BoucherM. & RendtorffJ.D. (2016). Stakeholder theory: A model for strategic management. Cham, Switzerland: Springer.

  • BrandM. (2006). The role and value of intercollegiate athletics in universities. Journal of the Philosophy of Sport 33(1) 920. doi:10.1080/00948705.2006.9714687.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Center for Sport and Urban Policy. (2018). Publictrack. Retrieved from http://www.stadiatrack.org

  • CilettiD.LanasaJ.RamosD.LuchsR. & JunyingL. (2010). Sustainability communication in North American professional sports leagues: Insights from Web-site self-presentations. International Journal of Sport Communication 3 6491. doi:10.1123/ijsc.3.1.64.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • CoatesD. (2007). Stadiums and arenas: Economic development or economic redistribution? Contemporary Economic Policy 25 565577. doi:10.1111/j.1465-7287.2007.00073.x.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • College hoops research: Construction, attendance, media. (2015March13). SportsBusiness Journal 19(45) 1921. Retrieved from https://www.sportsbusinessdaily.com/Journal/Issues/2017 /03/13/In-Depth/Research.aspx

    • Search Google Scholar
    • Export Citation
  • CromptonJ. (2004). Beyond economic impact: An alternative rationale for the public subsidy of major league sports facilities. Journal of Sport Management 18 4058. doi:10.1123/jsm.18.1.40.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • DehringC.A.DepkenC.A. & WardM.R. (2007). The impact of stadium announcements on residential property values: Evidence from a natural experiment in Dallas-Fort Worth. Contemporary Economic Policy 25 627638. doi:10.1111/j.1465-7287.2007.00077.x.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Directory of college arena projects. (2015 November 9). SportsBusiness Journal 18(30) 22. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2015/11/09/In-Depth/Arena-projects.aspx?hl=college%20stadium%20renovation%20cost&sc=0

    • Search Google Scholar
    • Export Citation
  • ElsbachK.D. (2006). Organizational perception management. Mahwah, NJ: Lawrence Erlbaum.

  • FlanaganK.E. (2008). Factors affecting attendance at bowl games during the BCS era. Sport Journal 11(3) 1.

  • FreemanR.E. (1984). Strategic management: A stakeholder approach. Boston, MA: Pitman.

  • FreemanR.E.HarrisonJ.S.WicksA.C.ParmaB.L. & De ColleS. (2010). Stakeholder theory: The state of the art. Cambridge, MA: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Georgia State University. (2017). The stadium—Georgia State University. Retrieved from http://stadium.gsu.edu/

    • Export Citation
  • GetzM. & SiegfriedJ.J. (2012). College sports: The mystery of the zero-sum game. Change: The Magazine of Higher Learning 44(1) 5259. doi:10.1080/00091383.2012.636006.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • GoffB. (2000). The effects of university athletics on the university: A review and extension of empirical assessment. Journal of Sport Management 14 85104.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • HipkeM. & HatchmannF. (2014). Game changer: A case study of social-media strategy in Big Ten athletic departments. International Journal of Sport Communication 7 516532.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • HubertyL.L.KellisonT.B. & MondelloM. (2016). Fan mobilization and the Minnesota sport-stadium campaign. International Journal of Sport Communication 9 191208.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • JudeA. (2015September 2). UW, Alaska Airlines agree to naming-rights deal for Husky Stadium’s field. Seattle Times. Retrieved from http://www.seattletimes.com/sports/uw-husky-football/uw-alaska-airlines-agree-to-naming-rights-deal-for-husky-stadium/

    • Search Google Scholar
    • Export Citation
  • KellisonT.B. & MondelloM.J. (2013). In the continued pursuit of stadium initiatives following past failures: An analysis of the Los Angeles Farmers Field proposal. Journal of Venue & Event Management 4(2) 3646.

    • Search Google Scholar
    • Export Citation
  • KimW. & WalkerM. (2012). Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale. Sport Management Review 15 91108. doi:10.1016/j.smr.2011.05.007.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • KrippendorffK. (2004). Content analysis: An introduction to its methodology. Thousand Oaks, CA: Sage.

  • LeslieK. (2014May 23). For Turner Field neighbors, a time of cautious hope. Atlanta Journal-Constitution. Retrieved from http://www.myajc.com/news/local/for-turner-field- neighbors-time-cautious hope/FCrFJoJd2P3ZgzjUFBKpyK/

    • Search Google Scholar
    • Export Citation
  • LeslieK. (2015December 21). Turner Field to be sold to Georgia State and developer Carter. Atlanta Journal-Constitution. Retrieved from http://www.ajc.com/news/local/turner- field-sold-georgia-state-and-developer-carter/ODlrYKmKtDcyrR3lydwCTM/

    • Search Google Scholar
    • Export Citation
  • MaxcyJ.G. & LarsonD.J. (2015). Reversal of fortune or glaring misallocation: Is a new football stadium worth the cost to a university? International Journal of Sport Finance 10 6287.

    • Search Google Scholar
    • Export Citation
  • MirabileM.P. (2015). The determinants of attendance at neutral site college football games. Managerial and Decision Economics 36 191204. doi:10.1002/mde.2670.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • MisenerL. & SchulenkorfN. (2016). Rethinking the social value of sport events through and asset-based community development (ABCD) perspective. Journal of Sport Management 30 329340. doi:10.1123/jsm.2015-0203.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • MondelloM.J.SchwesterR.W. & HumphreysB.R. (2009). To build or not to build: Examining the public discourse regarding St. Petersburg’s stadium plan. International Journal of Sport Communication 2 432450. doi:10.1123/ijsc.2.4.432.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • MuretD. (2016 May2). New tradition. SportsBusiness Journal 19(4) 1. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2016/05/02/Facilities/Notre-Dame.aspx?hl=col lege%20stadium%20renovation%20cost&sc=0Owen

    • Search Google Scholar
    • Export Citation
  • OwenJ.G. (2003). The stadium game: Cities versus teams. Journal of Sports Economics 4 183202 . doi:10.1177/1527002503251710.

  • PoppN.DeSchriverT.McEvoyC. & DiehlM.A. (2016). A valuation analysis of corporate naming rights for collegiate sport venues. Sport Marketing Quarterly 25 720.

    • Search Google Scholar
    • Export Citation
  • RobersonD. (2014May 7). Georgia State wants to turn Turner Field into a football stadium. Atlanta Journal-Constitution. Retrieved from http://www.ajc.com/sports/college/georgia-state-wants-turn-turner-field-into-football-stadium/bExIMyZjOHNWCaxJEg xgUN/

    • Search Google Scholar
    • Export Citation
  • RosentraubM.S. (2014). Reversing urban decline: Why and how sports entertainment and culture turn cities into major league winners. Boca Raton, FL: CRC Press.

    • Search Google Scholar
    • Export Citation
  • SaldañaJ. (2016). The coding manual for qualitative researchers (3rd ed.). Los Angeles, CA: Sage.

  • SantoC. (2005). The economic impact of sports stadiums: Recasting the analysis in context. Journal of Urban Affairs 27 177192. doi:10.1111/j.0735-2166.2005.00231.x.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • SchwesterR.W. (2007). An examination of the public good externalities of professional athletic venues: Justifications for public financing? Public Budgeting & Finance 27(3) 89109. doi:10.1111/j.1540-5850.2007.00884.x.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • SeifriedC.S.& TutkaP. (2016). Southern Methodist University football and the stadia: Moving toward modernization. Sport History Review 47 172192. doi:10.1123/shr.2015-0018.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • StaffordL. (2017April 24). GSU-Turner Field neighborhoods strike deal to address community change. Atlanta Journal-Constitution. Retrieved from http://www.ajc.com/news/local-govt--politics/gsu-turner-field-neighborhoods-strike-deal-address-community-change/RM4aSNuQcPytuWNTQTpDDO/

    • Search Google Scholar
    • Export Citation
  • TrubeyS. (2017aApril 3). Group takes to tents to protest Georgia State’s plans for Turner Field. Atlanta Journal-Constitution. Retrieved from http://www.ajc.com/news/local/group-takes-tents-protest-georgia-state-plans-for-turnerfield/nuzsKO2bppa7vYHXAvHYcP/

    • Search Google Scholar
    • Export Citation
  • TrubeyS. (2017bJanuary 10). How Turner Field might look in the near future. Atlanta Journal-Constitution. Retrieved from http://www.myajc.com/business/how-turner-field-might-look-the-near-future/Z8BbXzXqAvhmywysbg5i3K/?utm_source=ajc&utm_mediu m=social&utm_campaign=turnerfield_firstlook

    • Search Google Scholar
    • Export Citation
  • WangY. & ZhouS. (2015). How do sports organizations use social media to build relationships? A content analysis of NBA clubs’ Twitter use. International Journal of Sport Communication 8 133148. doi:10.1123/ijsc.2014-0083.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • WatkinsB. & LeeJ.W. (2016). Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding. International Journal of Sport Communication 9 476498. doi:10.1123/IJSC.2016-0073.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • WimmerR.D. & DominickJ.R. (2006). Mass media research: An introduction (8th ed.). Belmont, CA: Thomson Higher Education.

Article Metrics
All Time Past Year Past 30 Days
Abstract Views 62 62 17
Full Text Views 0 0 0
PDF Downloads 0 0 0
Altmetric Badge
PubMed
Google Scholar