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Winning Is Not a Strategy: A Game-Changing Approach to Driving Attendance

in International Journal of Sport Communication

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Melissa Davies
Melissa Davies Ohio University, USA

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DOI:
https://doi.org/10.1123/ijsc.2019-0076
In Print:
Volume 12: Issue 4
Page Range:
597–599
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International Journal of Sport Communication

Cover International Journal of Sport Communication
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