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Interview With Florian Alt and Petros Parganas, Adidas Global Football

in International Journal of Sport Communication

Click name to view affiliation

Christos Anagnostopoulos
Christos Anagnostopoulos Molde University College, Norway

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DOI:
https://doi.org/10.1123/ijsc.2019-0117
In Print:
Volume 13: Issue 1
Page Range:
22–27
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  • Author Notes

The author is with the Molde University College, Molde, Norway.

Address correspondence to christos.anagnostopoulos@himolde.no.
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International Journal of Sport Communication

Cover International Journal of Sport Communication
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  • Abeza, G., O’Reilly, N., & Reid, I. (2013). Relationship marketing and social media in sport. International Journal of Sport Communication, 6(2), 120–142. doi:10.1123/ijsc.6.2.120

    • Crossref
      • Abeza, G., O’Reilly, N., & Reid, I. (2013). Relationship marketing and social media in sport. International Journal of Sport Communication, 6(2), 120–142. doi:10.1123/ijsc.6.2.12010.1123/ijsc.6.2.120)| false
    • Search Google Scholar
    • Export Citation

  • Anagnostopoulos, C., Parganas, P., Chadwick, S., & Fenton, A. (2018). Branding in pictures: Using Instagram as a brand management tool in professional sport team organisations. European Sport Management Quarterly, 18(4), 413–438. doi:10.1080/16184742.2017.1410202

    • Crossref
      • Anagnostopoulos, C., Parganas, P., Chadwick, S., & Fenton, A. (2018). Branding in pictures: Using Instagram as a brand management tool in professional sport team organisations. European Sport Management Quarterly, 18(4), 413–438. doi:10.1080/16184742.2017.141020210.1080/16184742.2017.1410202)| false
    • Search Google Scholar
    • Export Citation

  • Maderer, D., Parganas, P., & Anagnostopoulos, C. (2018). Brand-image communication through social media: The case of European professional football clubs. International Journal of Sport Communication, 11(3), 319–338. doi:10.1123/ijsc.2018-0086

    • Crossref
      • Maderer, D., Parganas, P., & Anagnostopoulos, C. (2018). Brand-image communication through social media: The case of European professional football clubs. International Journal of Sport Communication, 11(3), 319–338. doi:10.1123/ijsc.2018-008610.1123/ijsc.2018-0086)| false
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  • Naraine, M.L., & Parent, M.M. (2016). “Birds of a feather”: An institutional approach to Canadian national sport organizations’ social-media use. International Journal of Sport Communication, 9(2), 140–162. doi:10.1123/ijsc.2016-0010

    • Crossref
      • Naraine, M.L., & Parent, M.M. (2016). “Birds of a feather”: An institutional approach to Canadian national sport organizations’ social-media use. International Journal of Sport Communication, 9(2), 140–162. doi:10.1123/ijsc.2016-001010.1123/ijsc.2016-0010)| false
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  • Parganas, P., & Anagnostopoulos, C. (2015). Social media strategy in professional football: The case of Liverpool FC. Sports Management International Journal Choregia, 11(2), 61–75.

      Parganas, P., & Anagnostopoulos, C. (2015). Social media strategy in professional football: The case of Liverpool FC. Sports Management International Journal Choregia, 11(2), 61–75.)| false
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  • Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2015). “You’ll never tweet alone”: Managing sports brands through social media. Journal of Brand Management, 22(7), 551–568. doi:10.1057/bm.2015.32

    • Crossref
      • Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2015). “You’ll never tweet alone”: Managing sports brands through social media. Journal of Brand Management, 22(7), 551–568. doi:10.1057/bm.2015.3210.1057/bm.2015.32)| false
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  • Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2017). Effects of social media interactions on brand associations: A comparative study of soccer fan clubs. International Journal of Sport Marketing & Sponsorship, 18(2), 149–165. doi:10.1108/IJSMS-05-2017-087

    • Crossref
      • Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2017). Effects of social media interactions on brand associations: A comparative study of soccer fan clubs. International Journal of Sport Marketing & Sponsorship, 18(2), 149–165. doi:10.1108/IJSMS-05-2017-08710.1108/IJSMS-05-2017-087)| false
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    • Export Citation

  • Parganas, P., Liasko, R., & Anagnostopoulos, C. (2017). Scoring goals in multiple fields: Social media presence, on-field performance and commercial success in European professional football. Sport, Business and Management, 7(2), 197–215. doi:10.1108/SBM-11-2016-0072

    • Crossref
      • Parganas, P., Liasko, R., & Anagnostopoulos, C. (2017). Scoring goals in multiple fields: Social media presence, on-field performance and commercial success in European professional football. Sport, Business and Management, 7(2), 197–215. doi:10.1108/SBM-11-2016-007210.1108/SBM-11-2016-0072)| false
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  • Watkins, B., & Lee, J.W. (2016). Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding. International Journal of Sport Communication, 9(4), 476–498. doi:10.1123/IJSC.2016-0073

    • Crossref
      • Watkins, B., & Lee, J.W. (2016). Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding. International Journal of Sport Communication, 9(4), 476–498. doi:10.1123/IJSC.2016-007310.1123/IJSC.2016-0073)| false
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  • Winand, M., Belot, M., Merten, S., & Kolyperas, D. (2019). International sport federations’ social media communication: A content analysis of FIFA’s Twitter account. International Journal of Sport Communication, 12(2), 209–233. doi:10.1123/ijsc.2018-0173

    • Crossref
      • Winand, M., Belot, M., Merten, S., & Kolyperas, D. (2019). International sport federations’ social media communication: A content analysis of FIFA’s Twitter account. International Journal of Sport Communication, 12(2), 209–233. doi:10.1123/ijsc.2018-017310.1123/ijsc.2018-0173)| false
    • Search Google Scholar
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