“It Has Changed Completely”: How Local Sports Broadcasters Adapted to No Sports

in International Journal of Sport Communication
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  • 1 University of South Carolina
  • 2 Brigham Young University
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When COVID-19 shut down the sports world, local sports broadcasters were without the games and events that traditionally fill the content of their shows. While national media outlets could dive deep into the archives to play old games and classic content, local sports broadcasters traditionally do not have that option. Therefore, the purpose of this study was to examine how the jobs and daily routines of local sports broadcasters changed in the immediate aftermath of the COVID-19 outbreak. A cross-section of local sports broadcasters from a variety of markets was surveyed, and, based on the responses, several themes emerged: (a) an emphasis on creativity, (b) a shift in daily responsibility, (c) and an uncertain future.

Hull is with the University of South Carolina, Columbia, SC, USA. Romney is with Brigham Young University, Provo, UT, USA.

Hull (khull@sc.edu) is corresponding author.
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