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Volume 13 (2020): Issue 4 (Dec 2020)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

SCHOLARLY COMMENTARY
- Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication
STUDENT RESEARCH
- Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach
- The Impact of Legalization of Sports Gambling: How Motivation, Fandom, and Gender Influence Sport-Related Consumption
INDUSTRY INTERVIEWS
- Interview With Xu Jicheng, Director General of the Media Operation Department, Beijing 2022 Olympic and Paralympic Winter Games
- Big Data in Sport Industry: Interview With Michal Lorenc, Head of Industry—Ticketing and Live Events at Google
ORIGINAL RESEARCH
- A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games
- Social Media Usage During Live Sport Consumption: Generation Gap and Gender Differences Among Season Ticket Holders
CASE STUDY
- Aggregation as the Remedy for the Decline of Niche Sports Broadcasting: A Case Study of the European Championships
BOOK REVIEWS
- Changing the Game: My Career in Collegiate Sports Marketing
- Same Players Different Game: An Examination of the Commercial College Athletics Industry

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International Journal of Sport Communication

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