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Volume 15 (2022): Issue 2 (Jun 2022)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
SCHOLARLY COMMENTARY
Legacy Branding: The Posthumous Utilization and Management of Athlete Brands
STUDENT RESEARCH
Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters’ Trash Talk on Fans’ Social Media Engagement and Viewership Habits
ORIGINAL RESEARCH
Optimizing Social Media Engagement in Professional Sport: A 3-Year Examination of Facebook, Instagram, and Twitter Posts
Media Presentations of Olympic Victories and Nation-Related Identification Among Viewers: The Influence of Emotions Induced by Sportscasts
The World is Watching Women’s Soccer: Audiences’ Multiplatform Experience During the World Cup
The
ESPNification
of Football Bowl Subdivision College Football: The Adoption of an Integrated Marketing Communication Televisuality in Football Bowl Subdivision Bowl Game Broadcasts
Sports Media as Empathy Facilitator: The Contrasting Influence of Paralympic and Olympic Content
The Impact of Media Globalization of English Football: The Kuwaiti Experience
“I Didn’t Talk to Anybody”: An Ethnography of Basketball as a Communicative Act of Resilience
BOOK REVIEWS
The Parents’ Guide to Education-Based Athletics: Everything They Should and Need to Know
Volleyball—An Ethnographic Drama
Other
Erratum: Price et al. (2022)
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