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Volume 17 (2024): Issue 1 (Mar 2024): Special Issue—Social Media and Sport Communication: Research Studies
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Guest Editors: Jimmy Sanderson and Gashaw Abeza
INTRODUCTION
Social Media and Sport Research: Empirical Examinations Showcasing Diversity in Methods and Topics
INDUSTRY INTERVIEW
Interview with Brendon Hanley, Head of Global Social Media at FIFA
ORIGINAL RESEARCH
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
A Critical Analysis of Coaches’ Perceptions of Athletic Department Involvement in Team-Related Social Media Activism
From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown
Consumer Engagement on Weibo in a Professional Sport Context: The Case of the Chinese Super League
“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter
Swag, Social Media, and the Rhetoric of Style in College Athletic-Recruitment Discourse
Machine Learning in Sport Social Media Research: Practical Uses and Opportunities
BOOK REVIEWS
The Digital NBA: How the World’s Savviest League Brings the Court to Our Couch
Leadership With Legacy in Education-Based Athletics
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