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Volume 2 (2009): Issue 1 (Mar 2009)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Scholarly Commentary
Enhancing Advertising Communications: Developing a Model of Beliefs About Advertising through Sport
Student Research
The ESPN Effect: How Slam Dunks Affect Individualism and Optimism for Athletic Success
Industry Interview
Interview With Kyung Ho Kim, Editor in Sport for
The Kyonghyang Daily News
in Korea
Original Research
Professionalism and Objectives in Olympics Coverage: A Survey of Chinese Television Professionals
Research
Arthur Ashe, Privacy, and the Media: An Analysis of Newspaper Journalists’ Coverage of Ashe’s AIDS Announcement
Offensiveness of Native American Names, Mascots, and Logos in Sports: A Survey of Tribal Leaders and the General Population
Legal Case Brief
Ronald W. Cottrell and Ivy Williams v. National Collegiate Athletic Association, et al.; Tom Culpepper v. Cottrell
, 975 So. 2d 306 (Supreme Court of Alabama, 2007)
Case Study
Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics
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