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Volume 2 (2009): Issue 4 (Dec 2009)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

Editorial
- Wrapping Up IJSC’s Second Year
Scholarly Commentary
- Superpowers on the Olympic Basketball Court: The United States Versus China Through Four Nationalistic Lenses
Student Research
- Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations in College Athletics
Industry Interview
- Interview With Steve Seidman, Senior Producer, NFL Films
Original Research
- The Changing Organizational Structure of Football Clubs and Their Relationship With the External Media
Research
Case Study
- Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel
Book Reviews
- Taking Sports Seriously: Law and Sports in Contemporary American Culture

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International Journal of Sport Communication

Cover International Journal of Sport Communication