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Volume 2 (2009): Issue 4 (Dec 2009)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Editorial
Wrapping Up
IJSC
’s Second Year
Scholarly Commentary
Superpowers on the Olympic Basketball Court: The United States Versus China Through Four Nationalistic Lenses
Student Research
Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations in College Athletics
Industry Interview
Interview With Steve Seidman, Senior Producer, NFL Films
Original Research
The Changing Organizational Structure of Football Clubs and Their Relationship With the External Media
Research
To Build or Not to Build: Examining the Public Discourse Regarding St. Petersburg’s Stadium Plan
Nigeria, Football, and the Return of Lord Lugard
Online and Off-Line Advertising During March Madness: Which Companies Drive Consumers to the Web?
Case Study
Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel
Book Reviews
Taking Sports Seriously: Law and Sports in Contemporary American Culture
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