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Volume 3 (2010): Issue 1 (Mar 2010)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Scholarly Commentary
The Pursuit of Sustainability: Examining the Motivational Consumption Preferences of Online Consumers of Nonrevenue Sport Teams
Student Research
Integrating Communication and Marketing Efforts to Influence Governmental Sport Funding: An Analysis of an Innovative Sport-Financing Program in Hungary
Industry Interview
Interview With Rolf Meyer, CEO, No Limits for Licensing
Original Research
The Ladies Professional Golf Association’s Five Points of Celebrity: “Driving” the Organization “Fore-Ward” or a Snap-Hook Into the Next Fairway?
Research
Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior
Sustainability Communication in North American Professional Sports Leagues: Insights From Web-Site Self-Presentations
Women’s Sports Coverage in Israel: Perception Versus Reality
Case Study
Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study
Book Reviews
Black Writers/Black Baseball: An Anthology of Articles From Black Sportswriters Who Covered the Negro Leagues
(rev. ed.)
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