Sports Public Figures in China: An Historical Analysis of Media Images

in International Journal of Sport Communication
View More View Less
  • 1 Shanghai University of Sport, China
  • 2 Jacksonville University, USA
Restricted access

Purchase article

USD  $24.95

Student 1 year online subscription

USD  $64.00

1 year online subscription

USD  $86.00

Student 2 year online subscription

USD  $122.00

2 year online subscription

USD  $162.00

This study examines media images of sports public figures during 4 periods of modern Chinese history. Furthermore, an explanation is provided for each of the variables that have affected the media’s portrayal of sports public figures. As in most cultures and nations around the world, sports public figures are recognizable characters in modern Chinese culture. They have a significant impact on opinions regarding sports and society and have gained a pivotal role in the fabric of mainstream culture. Over the various historical periods in China, the country’s media have reported stories involving sports public figures differently. The descriptions contained in this study are reflections of the various political, economical, cultural, sports, and media climates during different time periods in China. The commercialization of sports and the rise of the media’s presence have influenced the pursuit of an all-encompassing image of Chinese sports public figures.

Tang is with the Dept. of Sports Media, Shanghai University of Sport, Shanghai, China. Gregg is with the Dept. of Sport and Exercise Science, Jacksonville University, Jacksonville, FL.

All Time Past Year Past 30 Days
Abstract Views 41 27 3
Full Text Views 0 0 0
PDF Downloads 0 0 0