This study assessed the perceptions and attitudes of university students in Beijing toward the international media’s coverage of the 2008 Olympics and of China during the Games. A total of 1,000 students were randomly surveyed immediately after the Games’ Closing Ceremony. Descriptive analysis of the data indicated that most survey respondents were pleased with the international media’s coverage of the Olympics and of China in general. One-way multivariate analysis of variance and Scheffé’s post hoc test results revealed that the respondents’ attitudes toward the international media’s coverage differed significantly among categories of the classified variables of age, class, academic major, and political preference. The study also found that a large portion of the respondents would be pleased to see the Chinese government permanently adopt a national policy to permit foreign media to report unrestrictedly in China after the Olympics, as the policy was implemented during the Olympics.
Song and Ryan are with the Dept. of Health, Leisure and Exercise Science, University of West Florida, Pensacola, FL. Zhang is with the College of Physical Education and Sports, Beijing Normal University, Beijing, China.