An Exploratory Study of How Twitter Is Affecting Sports Journalism

in International Journal of Sport Communication
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A theoretical perspective of technological determinism was used to assess what, if any, changes Twitter is causing in journalism news work. This change was assessed based on the responses of sports journalists around the country. Results indicated very little change in terms of the journalists’ perceptions, but different groups were using the new technology differently. Younger and broadcast journalists were more likely to see Twitter as having stand-alone value and use it in forward-thinking ways. Older and print journalists were more likely to use Twitter for traditional purposes such as promoting printed work on other platforms.

Schultz is with the School of Journalism and New Media, University of Mississippi, Oxford, MS. Sheffer is with the School of Mass Communication and Journalism, University of Southern Mississippi, Hattiesburg, MS.

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