Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin

in International Journal of Sport Communication
Khalid Ballouli1 and Michael Hutchinson2
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  • 1 Texas A&M University, USA
  • | 2 Coastal Carolina University, USA
DOI:
https://doi.org/10.1123/ijsc.3.4.395
In Print:
Volume 3: Issue 4
Page Range:
395–401
Restricted access

Ballouli is with the Div. of Sport Management in the Dept. of Health and Kinesiology, Texas A&M University, College Station, TX. Hutchinson is with the Div of Recreation and Sport Management in the Dept. of Kinesiology, Recreation, and Sport Studies, Coastal Carolina University, Conway, SC.

International Journal of Sport Communication

Cover International Journal of Sport Communication
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