Paradigm Shift or Passing Fad? Twitter and Sports Journalism

in International Journal of Sport Communication

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Mary Lou ShefferUniversity of Southern Mississippi, USA

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Brad SchultzUniversity of Mississippi, USA

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This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology (N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news and promotion, the dominant result of the content analysis was commentary and opinion. There were also differences related to print and smaller media outlets. The implications of such differences are discussed, including a possible paradigmatic shift in journalists’ approaches.

Sheffer is with the University of Southern Mississippi, Hattiesburg, MS. Schultz is with the University of Mississippi, University, MS.

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