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Volume 3 (2010): Issue 4 (Dec 2010)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Editorial
Introduction to This Special Issue of
IJSC
on New Media and Social Networking
Industry Interview
Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin
Original Research
User- Versus Mainstream-Media-Generated Content: Media Source, Message Valence, and Team Identification and Sport Consumers’ Response
Research
Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers
Framing Tiger’s Troubles: Comparing Traditional and Social Media
Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
Uses and Gratifications of a Retired Female Athlete’s Twitter Followers
Case Study
Look Who’s Talking—Athletes on Twitter: A Case Study
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