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Volume 3 (2010): Issue 4 (Dec 2010)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

Editorial
- Introduction to This Special Issue of IJSC on New Media and Social Networking
Industry Interview
- Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin
Original Research
- User- Versus Mainstream-Media-Generated Content: Media Source, Message Valence, and Team Identification and Sport Consumers’ Response
Research
Case Study
- Look Who’s Talking—Athletes on Twitter: A Case Study

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International Journal of Sport Communication

Cover International Journal of Sport Communication