Spectacularized Sport: Understanding the Invention of a Nostalgic, Commodified Sporting Event

in International Journal of Sport Communication
View More View Less
  • 1 Florida State University, USA
Restricted access

Purchase article

USD  $24.95

Student 1 year online subscription

USD  $66.00

1 year online subscription

USD  $88.00

Student 2 year online subscription

USD  $125.00

2 year online subscription

USD  $167.00

This analysis examines the commodification of the 2009 National Hockey League (NHL) Winter Classic, a professional outdoor hockey game staged in Chicago, IL, at Wrigley Field. Given the dynamic relationship between sports and corporate sponsorship, ratings, merchandise, and broadcast-rights contracts, it is critical to understand how the principles of late capitalism influence both the sport and fans in increasingly controlling ways. As a result, this study combines an understanding of the principles of production and consumption, examining how economic principles manifested themselves in the commodification of nostalgic elements and made the NHL Winter Classic the sport’s most lucrative event in decades.

Andon is a doctoral student, and Houck, his advisor, in the School of Communication, Florida State University, Tallahassee, FL.

All Time Past Year Past 30 Days
Abstract Views 1092 941 67
Full Text Views 13 8 1
PDF Downloads 18 9 2