One World, One Dream: A Qualitative Comparison of the Newspaper Coverage of the 2008 Olympic and Paralympic Games

in International Journal of Sport Communication

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Ik Young ChangLakehead University, Canada

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Jane CrossmanLakehead University, Canada

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Jane TaylorLakehead University, Canada

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Diane WalkerLakehead University, Canada

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This study compared and explored the textual coverage of the 2008 Beijing Olympic Games (OG) and Paralympic Games (PG) by the Canadian newspaper The Globe and Mail. The authors found 8 high-order themes and 25 low-order themes for the OG. The high-order themes were predicting game results, reporting game results, athleticism, politics, ethical issues, nationalism, the media, and the economy. For the PG, there were 4 high-order themes, and each high-order theme had 1 low-order theme. The high-order themes were reporting game results, athleticism, ethical issues, and equality between Paralympians and Olympians. Comparisons between OG and PG coverage are discussed and recommendations for future research provided.

The authors are with the School of Kinesiology, Lakehead University, Thunder Bay, ON, Canada.

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