Gender Dynamics in Producing News on Equality in Sports: A Dual Longitudinal Study of Title IX Reporting by Journalist Gender

in International Journal of Sport Communication

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Kent KaiserNorthwestern College, USA

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This 2-part longitudinal study uses quantitative content analysis of newspapers to investigate gender dynamics in producing news on equality in sports. It analyzes differences in Title IX coverage by reporter gender to determine whether female journalists advocated more aggressively for women’s equality than their male counterparts did. The study’s first part uses content analysis of volume and placement of articles about Title IX, by journalist gender, and discusses the implications of how patterns of volume and placement have changed over time. The second part identifies advocacy and opposition frames used in the conflict over Title IX; applies content analysis of frames used, by journalist gender; and discusses implications of reporting differences and changes over time for equality. Evidence suggests that, first, social control; then a feminist perspective; and, most recently, a postfeminist worldview among female journalists influenced coverage of the law.

The author is with the Dept. of Communication, Northwestern College, St. Paul, MN.

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