The Impact of Global Sport on Local Media: A Case Study of Korean Newspaper Coverage of Women’s Golf

in International Journal of Sport Communication
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  • 1 Indiana University, USA
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This case study attempted to determine how the Korean print media have covered women’s professional golf tournaments held in Korea and the United States. The study, which also investigated whether there is a shifting trend in newspaper coverage of players and activities associated with both the LPGA and KLPGA tours, focused on golf coverage of Chosun Ilbo from 1998 through 2011. The findings revealed that the paper covered the LPGA (75.5%) much more frequently than the KLPGA. In addition, the LPGA received more coverage in terms of size, feature stories, and photographs. It is notable that this case study’s principal innovation is the finding of changes in the overall approach of the Korean media over the years. The coverage devoted to the KLPGA tour increased from 13% to 44% across the 14 years analyzed. In addition to the findings, the case study’s implications and questions are presented.

The author is with the Dept. of Kinesiology, Indiana University, Bloomington, IN.

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