Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter

in International Journal of Sport Communication

Click name to view affiliation

Evan L. FrederickUniversity of Southern Indiana, USA

Search for other papers by Evan L. Frederick in
Current site
Google Scholar
PubMed
Close
,
Choong Hoon LimIndiana University–Bloomington, USA

Search for other papers by Choong Hoon Lim in
Current site
Google Scholar
PubMed
Close
,
Galen ClavioIndiana University–Bloomington, USA

Search for other papers by Galen Clavio in
Current site
Google Scholar
PubMed
Close
, and
Patrick WalshIndiana University–Bloomington, USA

Search for other papers by Patrick Walsh in
Current site
Google Scholar
PubMed
Close
Restricted access

An Internet-based survey was posted on the Twitter feeds and Facebook pages of 1 predominantly social and 1 predominantly parasocial athlete to ascertain the similarities and differences between their follower sets in terms of parasocial interaction development and follower motivations. Analysis of the data revealed a sense of heightened interpersonal closeness based on the interaction style of the athlete. While followers of the social athlete were driven by interpersonal constructs, followers of the parasocial athlete relied more on media conventions in their interaction patterns. To understand follower motivations, exploratory factor analyses were conducted for both follower sets. For followers of the social athlete, most of the interactivity, information-gathering, personality, and entertainment items loaded together. Unlike followers of the social athlete, fanship and community items loaded alongside information-gathering items for followers of the parasocial athlete. The implications of these and other findings are discussed further.

Frederick is with the University of Southern Indiana, Evansville, IN. Lim, Clavio, and Walsh are with Indiana University–Bloomington, Bloomington, IN.

  • Collapse
  • Expand
All Time Past Year Past 30 Days
Abstract Views 5442 1073 155
Full Text Views 94 25 0
PDF Downloads 128 33 0