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Daniel Lattimer studied interactive media at a university in Perth before moving to Melbourne to work for Tennis Australia as assistant digital producer. In this role he worked with their digital assets, including the Web site and mobile app. While the social-media accounts had been established prior to his involvement with Tennis Australia, he began to work alongside the editorial team before managing them. The position of social media coordinator was then created, and he now looks after these channels in a full-time role.
The author is with the School of Sport and Exercise, Massey University, Palmerston North, New Zealand.