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Volume 7 (2014): Issue 3 (Sep 2014)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Industry Interview
Interview with Michael R. Hall, Vice President of Digital Media, New England Sports Network (NESN)
Original Research
Sport Communication: A Multidimensional Assessment of the Field’s Development
Facing Off on Twitter: A Generation Y Interpretation of Professional Athlete Profile Pictures
The Effects of Message Appeal on Consumer Attitude Toward Sporting Events
Pinterest and Female Sport Fans: Gaining a Foothold in the Male-Dominated Sport World
The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective
Case Study
Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps
Book Review
The Comprehensive Guide to Careers in Sports (2nd ed.)
Conference Review
The MIT Sloan Sports Analytics Conference
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