After the South Korean men’s soccer team beat its Japanese counterpart in the bronze-medal match at the 2012 London Olympics, South Korean player Park Jung-Woo celebrated with a banner that displayed Dokdo is our land. Dokdo is called the Liancourt Rocks in English, the sovereignty over which has been an ongoing point of contention between South Korea and Japan. This study conducts a critical discourse analysis to examine media representations of Park’s banner celebration, as well as the ensuing discussion in major Korean and Japanese newspapers. The analysis reveals a contrastive picture: The Korean media vocally approached Park’s behavior as an emotional response of self-righteous indignation and quickly enacted memories of Korea’s victimhood in World War II to make justifications, whereas the Japanese media participated in a relatively disengaged absence. Japan’s silence disclosed a glimpse into its rich postwar history of social conflict and political resistance. Such contrast is also indicative of how sport media can be engaged in nuanced social contexts, generating representations that serve nation-state regimes situated in different political dynamics.
The authors are with the Dept. of Parks, Recreation and Tourism, University of Missouri, Columbia, MO. Address author correspondence to Grace Yan at firstname.lastname@example.org